Branding (School Project)

The purpose of this project was to create my own identity and branding system, which included professional stationery, including letterheads, invoices, and business cards. My brand conveys sophistication and excitement. Elegance with a touch of creativity, yet still approachable. I aim to attract brands with refined, luxurious, and charming characteristics, while my second category is geared toward brands with daring, energetic, imaginative, and cutting-edge attributes.

BRAND MEMORABILITY: LEAVE BEHIND

For the leave-behind piece, I selected a "durag", a cultural icon typically made of satin or silk that provides both style and hair protection. It shields hair from harmful elements while enhancing waves or dreadlocks. The packaging design reflects a cohesive visual identity, using consistent colors and elements found across related materials, including invoices and letterheads. Thoughtful use of white space ensures a clean and polished presentation.

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