The objective of this redesign is to welcome H&M’s new era. Considering the future of H&M, we came up with a design concept that will keep up with current trends/times in order to maintain the brand’s relevance. With this new modern logo design, we have implemented sleek lines, elegant typography, and highly defined elements to create a brand mark that feels fresh to consumers. It was decided to stick with the original red color for the purpose of maintaining the brand’s unique look.
Back to Top